Physiology

We all know that social media gives us dopamine rushes. But, did you know that those dopamine rushes can influence how our appetite is regulated? By viewing appetizing food-related Reels or TikToks, our brain’s reward centers are activated and increase our hunger and likelihood of impulsive eating. As a result, our appetites are becoming more and more dysregulated, inconsistent, and intense because of social media. Figure 1. Food content on social media platforms like Instagr